Hello and Happy Friday,

Here’s your 5-Star Friday, a Must-Read short list of the things I’m doing, thinking or considering that you may find interesting, exciting or controversial.

Book I’m reading…
The Psychology of Persuasion by Kevin Hogan – I’m still reading this because I’m taking copious notes and seeing how I can apply them effectively in my personal and professional life. Persuasion is about influencing others…and the other issue is it causes me to be more sensitive and aware of others.

App I’ve been loving…
 – I love Libby. Did you know your local library has thousands of ebooks and audiobooks? You can borrow them, instantly, for free, using just the device in your hand when you have a valid library card. Considering a read many books per year, I get them on my iPad, to read or listen to, and if I really like the book, I still have the option to buy it…but I don’t have to. 

Tool (and skill) I’m working on…
ActiveCampaign – 
Go beyond email marketing with true marketing automation. Send emails, set up autoresponders, create simple if/then responses. All to make it easier for the prospect to work with you, or buy from you. There’s so much about this tool that I keep learning about. 

Article I’m reading…

How to Create a Million Dollar Business This Weekend – This is an older article, and still very relevant. I’m working on a startup, and am revising this article to ensure my planning is thorough and I consider factors many people never even consider.

Quote I’m pondering…
“When nothing seems worth the effort, it’s a screen to hide a wish that is worth too much.” 
~ From Atlas Shrugged


That’s it for 5-Star Friday!

Do any of the above resonate with you? Upset you?

Leave a comment here and let me know!

Have a great weekend.

~ David