The knock on the door startled me.

I put down my iPad mid-sentence, walked over and opened the door to a granola-looking dude with a clipboard.

Here it comes, I thought.

He shared his cause. He had passion. He told me all about the ocean and how we’re all gonna die in a few years (I may be exaggerating).

I listen politely because I want him to succeed, I really do.

But he doesn’t.

I said “Thanks, good luck.” And closed the door.

He failed.

At what? He didn’t ask for the sale.

In this case, he was there for a signature but never asked. He was so caught up in his cause that he lost track of his audience – me – and rambled for a bit… then looked up.

That’s when I said thanks and good luck.

It’s a reminder to me, that no matter how passionate I am about helping coaches, consultants and small business owners succeed, I have to invite them to work with me.

I have to ask for the sale.

It used to be scary, and then I did some research – a lot actually – and came to the conclusion that the salesperson is one of the two most important people in the world.

Then, I had no problem asking for the sale.

There’s relief in that.

I’ll share the secret with you during a complimentary 25-minute Strategy session to explore promoting you and your business to new, uncomfortable levels of success.

You can sign up here:

PS – All of the above goes out the window if it’s a little girl selling girl scout cookies. No matter what, I’m buying Thin Mints.