It was a powerful demonstration.
The speaker brought someone up on stage and asked them a simple question.
“How much money do you need to make you feel more successful?”
“More” was the response.
So, the speaker brought out his wallet, handed the gentleman a crisp $1 bill and said, congratulations!
It was quickly apparent that “more” wasn’t the right answer.
Specificity is crucial.
More wasn’t accurate. I bet there’s a specific amount he wanted, but hadn’t yet considered.
I took that lesson back to my new business.
I set a motivating goal.
I was going to generate at least $100,000 in monthly sales in the 12th month of my new business.
They thought I was nuts. And maybe I was.
But, I was clear and specific in my request.
I was excited and inspired.
On my 12th month in the business, I ran my month-end
It took hard work, sure.
But the key is, I had a plan of how to get there. I knew what it would look like. It wasn’t just “more,” it was detailed down to product and service mix.
I address creating your own product and service mix in my book “Get Clients Fast: 22 Practical Steps to Filling Your Practice.”
But, it also pertains to small business as well – that book is in the works, but for now, most of the lessons and practical steps in
Learn more about the book by clicking here.