public speaking

It was a powerful demonstration.

The speaker brought someone up on stage and asked them a simple question.

“How much money do you need to make you feel more successful?”

“More” was the response.

So, the speaker brought out his wallet, handed the gentleman a crisp $1 bill and said, congratulations!

It was quickly apparent that “more” wasn’t the right answer.

Specificity is crucial.

More wasn’t accurate. I bet there’s a specific amount he wanted, but hadn’t yet considered.

I took that lesson back to my new business.

I set a motivating goal.

I was going to generate at least $100,000 in monthly sales in the 12th month of my new business.

They thought I was nuts. And maybe I was.

But, I was clear and specific in my request.

I was excited and inspired.

What happened?

On my 12th month in the business, I ran my month-end report, and had generated $101,000 in sales for the month.

It took hard work, sure.

But the key is, I had a plan of how to get there. I knew what it would look like. It wasn’t just “more,” it was detailed down to product and service mix.

I address creating your own product and service mix in my book “Get Clients Fast: 22 Practical Steps to Filling Your Practice.”

But, it also pertains to small business as well – that book is in the works, but for now, most of the lessons and practical steps in Get Clients Fast can be applied to your own business.

Learn more about the book by clicking here.